Overview
This practical course guides you on how to develop a mobile solution for your brand.
This training may be available onsite; please contact us if you are interested.
Audience
Anyone whose target readers are mobile consumers
Course Outline
- How to use mobile to expand your audience
- How mobile tech partnerships are being structured
- Analysis of revenue streams for publishers from apps, the mobile web and their carriers
- How to find a suitable content partner
- Deciding the best content for your readers
- How to price content for users and advertisers
- The pros and cons of using mobil as networks to monetise your apps or site
- Translating content into apps that users will pay to use
- How to staff for a mobile future
- The carriers' role in the mobile content value chain
Not For: Those whose readers only want paper products
The training course outline shown above is a standardised version representing all
the dates shown and may vary from the course you attend. You will be sent the actual
course outline when you enquire about a specific date.