Overview
You already have the basics, but how can you be distinctive and set yourself apart from the copywriting crowd?
This training may be available onsite; please contact us if you are interested.
Audience
Middle managers and those involved with producing copy.
Skills Gained
You will learn how to enhance copy creatively and turn 'junk mail' into 'jewel mail'.
Your writing for the copy needs to stand out from your competitors. This workshop concentrates on the methods that you can use to innovate your copy.
You will begin to understand what to look for in the structure of an advertisement, and how this should be applied to your organisation. If you have a creative agency you will become more confident when managing them and adopt tactical methods of enhancing.
Course Outline
- Pinpoint a target audience
- Brainstorm with confidence
- Establish an empathy with reader
- Structure your writing
- Appreciate the fundamentals of great direct mail cop
- Understand grammar
- Devise powerful web copy...
... in fact, attend this fascinating workshop and you will learn outstanding copywriting techniques used successfully by the world's most successful agencies.
The training course outline shown above is a standardised version representing all
the dates shown and may vary from the course you attend. You will be sent the actual
course outline when you enquire about a specific date.